Colt's Blog

  Duolingo’s Viral Marketing Strategy: Engagement vs. Education Why I Chose This Brand I chose Duolingo because it has become one of the most talked-about brands on social media in the past month, especially on TikTok and Instagram. I’ve noticed their posts constantly going viral, and people seem to have strong opinions about them, either loving the humor or questioning whether the brand is taking things too far. That made it a great example of a current marketing issue. Background & Value Proposition Duolingo is a free language-learning app designed to make education accessible and engaging. Its value proposition is centered on gamification ,  using streaks, rewards, and interactive lessons to motivate users to learn new languages. The brand positions itself as fun, approachable, and different from traditional education platforms. What People Are Saying (Social Listening) 1. Humor and Engagement One recent Instagram Reel was "Celebrating everyone who did their streak to...

 I chose this article about the marketing campaign for Marty Supreme because it shows how modern marketing is changing, especially in entertainment. Instead of relying on traditional ads, this campaign turned promotion into something people actually wanted to watch and participate in. I found it interesting because it shows how marketing today is becoming less about selling and more about creating a cultural moment.   The article I chose explains how the film's marketing campaign, led heavily by Timothée Chalamet, was unconventional but extremely effective.  The first main takeaway I had was that the campaign focused on viral stunts and real-world events. Chalamet did things like wearing a giant ping-pong ball helmet, hosting table tennis events, and appearing in unexpected public stunts like standing on top of the Las Vegas Sphere. These moments were designed to be shared online and helped the movie spread organically.  The second takeaway was authenticity. Ins...

Hello! My name is Colt and I am a soon-to-be marketing major. I like to spend my free time in the gym, outdoors going on walks/hikes, golfing, and just trying to be overall active. I'm a huge movie person, and I try to watch a new movie every week, if not more. My favorite movies include Whiplash, Django, Shutter Island, and Tombstone. I really enjoy listening to music and I'm always trying to find new artists and albums to listen to.